Braze Announces Shopify Integration To Help Brands Navigate Customer Engagement In ‘Next Normal’

“While consumer spending is predicted to recover, preferences and behaviors have evolved and form the foundation of the ‘next normal,'” said Kevin Wang, Senior Vice President of Product at Braze. “Consumers will expect companies to be able to adjust quickly to these shifting behaviors, and the introduction of these new features, enhancements, and integrations will enable brands to evolve their customer engagement programs to meet expectations.”
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